Prada Handbag is The Major Source

The official of Prada has analised that all markets have witnessed an increase,but Asian is the most robust and amounted to 51%.Meanwhile, USA and Europe have experienced an increase of 27% and 20% respectively.Among the sharp increase in sales and profit, it handbag sales had the lion's share and accounted for as large as 50%.As a matter of fact, Prada has witnessed sharp increase in sales since 2007 both in China and USA. The management of Prada even said that Prada may have the possibility of financialzing in Hongkong.The CEO of Prada made in public that they are fairly confident about the future of Prada.And there is the possibility that Prada may surpass Louis Vuitton as the second biggest luxury brand only next to Hermes.

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Actually, Prada is very like Hermes in at least two aspects.First, they are the few luxury brands that made profit in the financial crisis instead of having loss. Second, that their profit is mainly from its handbag market. Prada has witnessed a 30% increase in its Prada handbag sales while Hermes has a 28% increase in its hermes handbagsales. Up to date, Prada has more than 310 stores spreading over in 65 countries. And it has Miumu,Church and Caeshoe under its control. These brands have a not bad performance in the last few years.Some insiders from Prada has made the remark confidentially that the sales volum of Prada in 2010 may surpass 2 billion US dollars and its profit may be 0.5 billion US dollar also.No matter this figure is ture or not, there is one thing certain that Prada can expect an exciting in sales and profit which will mainly come from its handbagsales.

What is the brand that earns the most attention from publics? Of cause, the answer could be Prada and it isprada handbag. The curtain has dropped on prada handbag 2011 Spring&summer show, but now Prada is the headline of various fashion magazines and newspapers for its surprising increase in sales volume and net profit.This article will mainly talk about the reasons behind the sharp increase. The management of Prada has reported that its net profited in the past 9 months has increased by 4 times when it comes to that of 2009.And the management continued that the great increase is mainly from the ever-growing demand for luxury and leisure items in Asian market. Prada management has admitted last month that its net profit has incressed to $0.156 billion while its sales volume has increased by 31% to $13.9 billion.

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